Why We Only Buy
Day-Boat.
Most of the damage done to UK fish stocks isn't done by small boats — it's done by industrial vessels dragging the seabed for days at a time. We simply don't buy from them. Here's what that means in practice.
Big Boats.
Bigger Damage.
Bottom-trawlers and factory ships can stay at sea for weeks, dragging heavy nets across the seabed and freezing catch in transit. It's efficient, and it's why supermarket fish is often so cheap — but it comes at a cost to the seabed and to the smaller boats that fish sustainably.
Small Boats.
Named Skippers.
Every boat we buy from goes out and back inside a day, using pots, lines or static nets rather than dragging gear. We know the skipper's name, the boat's name, and roughly which stretch of coast they work.
Day-Boats Only
Nothing from supertrawlers or factory ships, ever. If a boat can't get back to port the same day, we don't buy from it.
Never Bottom-Trawled
We buy from potters, netters and line-catchers — methods that don't drag or damage the seabed.
Quota-Honest
When a species is out of season, overfished, or under quota pressure, it comes off the counter. No substitutions, no relabelling.
Hauling a pot off the Dorset coast
Some Weeks,
We Sell Less.
Native oyster season runs September to April — outside that window, we simply don't stock them. Scallops come off the list during their spring spawning weeks. If a stock report flags a species as under pressure, it's removed from the counter until that changes, even if that means a shorter list for a while.
This is a demonstration site — species availability and dates shown are illustrative, not live data.
What We Aim For.
We don't hold formal third-party certification yet — the badges below describe standards we hold ourselves to, not accreditation from an external body. If that changes, we'll say so plainly.
These are internal commitments, not third-party certifications such as MSC accreditation.
The Hands Behind
Every Catch.
"We only take what the pots give us. If a size or a season isn't right, it goes straight back over the side. That's not a rule someone handed us — it's just how you keep doing this for another twenty years."
See What's Sustainably
On the Counter Today.
Every product on our shop page is sourced under the same day-boat, no-trawling promise.
Shop the Full Counter